Thoughts on digital marketing

Sep 22, 2009

Social Media and Consumers: Next 500 Days

Join Digital Alberta’s panel of experts to learn how consumers will be using Social Media in the next 500 days.

Social Media is in the mainstream now. According to comScore, out of all developed countries, Canada has

* highest Internet penetration (71%) – vs. U.S. of 61%
* time online (45 hours per month) – vs. 32 hours in the U.K. and 30 in the U.S.
* 84% of Canadians (c18mm) are active on social networks viewing 828 pages and spending 6 hours per month on these sites

The question becomes: How do consumers use Social Media now and how will they use it within the next 500 days? Knowing their next steps in using Social Media technologies and platforms to enhance their day to day lives is the determining factor in the success of your business. The power is with the consumer. Your force is in knowledge. Let the force be with you!

Join Digital Alberta’s panel of experts to learn how consumers will be using Social Media in the next 500 days. Find out what to expect from the Moderated panel of 4 experts.

About the Speakers:

Manoj Jasra
Manoj has been in the Internet Marketing industry since 2002, he currently leads Internet Marketing Strategies at Shaw Communications Inc. Prior to Shaw, Manoj was the Director of Technology and Sr. Strategist at Enquiro Search Solutions. Manoj provides business consulting through his company Jasra Inc and authors one of the leading Online Marketing/Analytics blogs: Web Analytics World.

Roger Kondrat
Social Media Strategist/Principal of West17Media
Roger Kondrat is the Principal of West17Media and a 12 year veteran of the Web including over 6 years with the Social Web. A serial entrepreneur, Roger founded several successful businesses, including two while living in Europe (UK-based), of which one covered social media and mobile phone trends and innovation. Adviser to businesses and marketers globally on strategies to develop, extend and optimize their use of online media (social media, SEO, content creation and campaign measurement) to reach customers and build brand awareness.

Roger is a recognized thought leader by his peers in social media as well as by our clients for my ability to communicate complex social media concepts, using analogies, anecdotes and laymen’s terms.

Lynda Brown
Lynda has published numerous projects, including the first national study of the games industry in Canada. She has been instrumental in the formation of the Canadian Interactive Alliance and chairs the Trade Team Canada, CGS New Media Group. She was awarded the 2005 CNMA Industry Advocate of the Year, has been recognized as a Wondrous Woman by the Wired Woman Society, and was recently named one of the top 40 under 40 by BIV. She sits on the boards of Great Northern Way Campus and the Vancouver International Film Festival. Lynda has a B.A. in Communications and a graduate degree in Educational Technology.

Douglas Walker
Doug Walker is the Director of Client Services for Social Media Group acting as the key contact for client engagements. Doug has seen the power of viral and word-of-mouth communications first hand. He has conducted a unique experiment to become the world’s leading authority on the subject of Rock Paper Scissors. The experiment was a massive success and led to interviews by hundreds of media outlets including Rolling Stone, CNN, BBC, New York Times, and the Today Show. He is the also the subject of a feature film documentary at the 2007 Calgary International Film Festival (Audience Choice Award) and runs the annual World Championships of Rock Paper Scissors in Toronto.

Panel will be Moderated by Norman Leach
Norman is a historian, freelance writer and professional speaker from Calgary, Alberta. He graduated with a degree in Strategic Studies from the University of Manitoba, and he now gives speeches around the world on Canadian military history. Norman’s writing has won him two Crystal Awards from the University of Lethbridge, and he has been awarded both the Canadian 125 and Alberta Centennial Medals. He has also been named an honourary peacekeeper by the Canadian Armed Forces. Most recently, he served as historical advisor on the Paul Gross production of the film Passchendaele.
5:00 PM Registration and Networking
6:00 PM Welcome and Social Media Panel
7:00 PM Expected Finish


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  • henrylow

    Having been a part of the Online Universal Work Marketing team for 4 months now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome

    latest trend

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