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Thoughts on digital marketing

Apr 26, 2013
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Email Marketing BenchMarks courtesy of MailChimp

Average Unique Open, Click, Bounce, and Abuse Complaint Rates By Industry

The data below is from their last update December 2012

Sample information:

  • 669,419,234 sends
  • 65,536 campaigns

This is a direct copy from here: http://w17m.com/176aNeH

Average Email Campaign Stats of MailChimp Customers by Industry

Industry Open Click Soft Bounce Hard Bounce Abuse Unsub
Agriculture and Food Services 45.4% 4.5% 0.9% 0.8% 0.058% 0.268%
Architecture and Construction 43.8% 5.2% 1.4% 1.1% 0.038% 0.222%
Arts and Artists 43.1% 3.4% 0.8% 0.8% 0.047% 0.237%
Beauty and Personal Care 32.7% 3.6% 0.6% 0.7% 0.068% 0.295%
Business and Finance 32.6% 3.1% 1.0% 0.9% 0.041% 0.198%
Computers and Electronics 32.4% 2.7% 0.9% 0.8% 0.041% 0.202%
Construction 36.5% 2.7% 2.2% 2.0% 0.083% 0.395%
Consulting 37.1% 3.4% 1.6% 1.3% 0.038% 0.271%
Creative Services/Agency 41.9% 3.5% 1.1% 1.1% 0.045% 0.253%
Daily Deals/E-Coupons 19.3% 1.9% 0.2% 0.1% 0.019% 0.086%
eCommerce 22.2% 2.9% 0.3% 0.2% 0.026% 0.118%
Education and Training 36.1% 3.4% 0.9% 0.7% 0.036% 0.171%
Entertainment and Events 25.4% 2.1% 0.5% 0.5% 0.040% 0.175%
Gambling 25.1% 1.3% 0.6% 1.0% 0.072% 0.128%
Games 21.6% 2.5% 0.6% 1.0% 0.066% 0.175%
Government 45.8% 3.6% 0.9% 0.7% 0.033% 0.139%
Health and Fitness 32.2% 3.3% 0.5% 0.6% 0.060% 0.263%
Hobbies 37.5% 5.0% 0.4% 0.3% 0.045% 0.186%
Home and Garden 38.7% 4.8% 0.5% 0.5% 0.051% 0.234%
Insurance 43.7% 2.8% 1.4% 1.3% 0.058% 0.198%
Legal 38.3% 3.6% 1.0% 0.8% 0.032% 0.152%
Manufacturing 48.1% 4.1% 2.2% 1.9% 0.078% 0.415%
Marketing and Advertising 21.7% 2.1% 0.6% 0.5% 0.034% 0.153%
Media and Publishing 30.9% 4.4% 0.3% 0.2% 0.018% 0.090%
Medical, Dental, and Healthcare 30.9% 3.1% 0.9% 0.8% 0.056% 0.174%
Mobile 36.8% 2.9% 0.9% 1.3% 0.073% 0.388%
Music and Musicians 30.0% 2.6% 0.5% 0.5% 0.035% 0.181%
Non-Profit 46.7% 3.6% 0.7% 0.7% 0.040% 0.175%
Other 33.2% 3.4% 1.0% 0.8% 0.040% 0.202%
Pharmaceuticals 36.7% 3.7% 1.6% 1.7% 0.070% 0.286%
Photo and Video 48.1% 5.5% 0.6% 0.7% 0.046% 0.269%
Politics 36.7% 3.9% 0.6% 0.6% 0.058% 0.180%
Professional Services 39.0% 3.2% 1.4% 1.2% 0.047% 0.283%
Public Relations 35.5% 1.9% 1.2% 0.9% 0.025% 0.173%
Real Estate 37.2% 3.1% 1.1% 1.0% 0.070% 0.275%
Recruitment and Staffing 23.1% 4.5% 0.5% 0.6% 0.039% 0.179%
Religion 48.6% 3.2% 0.3% 0.3% 0.028% 0.107%
Restaurant 33.0% 1.4% 0.4% 0.4% 0.046% 0.251%
Restaurant and Venue 37.8% 2.2% 1.0% 1.0% 0.059% 0.353%
Retail 31.0% 3.4% 0.5% 0.4% 0.044% 0.214%
Social Networks and Online Communities 25.0% 3.5% 0.4% 0.4% 0.032% 0.160%
Software and Web App 32.6% 2.7% 1.3% 1.2% 0.058% 0.342%
Sports 35.8% 3.4% 0.6% 0.6% 0.035% 0.190%
Telecommunications 32.5% 2.8% 1.3% 1.2% 0.051% 0.204%
Travel and Transportation 27.7% 2.8% 0.7% 0.6% 0.046% 0.202%
Vitamin supplements 26.5% 2.5% 0.5% 0.5% 0.078% 0.268%

 

I hope you found this useful, we certainly do.

Happy Hunting
Roger Kondrat
Managing Director



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