Category Archives: Social Media Measurement

How the American Cancer Society Used Google Analytics to Boost ROI

Posted on 24/11/2009 by Roger Kondrat

Ensuring that your advertising dollars are being used as effectively as possible is the goal of every marketer but sometimes it’s not clear how this can be done. Using Google Analytics, a free web based analytics tool, marketers are able … Continue reading →

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It is about the Conversation… Not ROI silly. Huh?

Posted on 01/10/2009 by Roger Kondrat

Okay, this debate continues to rage and the irony (for me at least) is that there is no debate because there is no either or scenario. Jasper Blake and I have had a chat (via email and commenting) back and … Continue reading →

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