Sales Intelligence

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Articles

How the American Cancer Society Used Google Analytics to Boost ROI

by Roger Kondrat

Ensuring that your advertising dollars are being used as effectively as possible is the goal of every marketer but sometimes it’s not clear how this can be done. Using Google Analytics, a free web based analytics tool, marketers are able to make strategic decisions based on real data and can determine immediately if their ad [...]

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Facebook Launches “Friends of Connections” Targeted Ads

by Roger Kondrat

If you have a page/group/event for your company and advertise on Facebook then this announcement is for you. Facebook announced on Nov 10 that you can now target the friends of your fans through what’s called “Friends of Connections” targeting.
In the past you were only able to target fans of your page/group or people who [...]

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B2B Social Media Marketing: Branding or Lead Generation?

by Roger Kondrat

*This article was sourced in its entirety from Marketo’s blog*
Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? I believe the answer is yes, but that [...]

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FourSquare – Facebook needs to buy/copy it or see its relevance decline

by Roger Kondrat

In  world where Real-Time is becoming the ‘de jour’ word Facebook has done an admireable job of adapting first with how it has evolved its Status system from something rather static to something that now seeks relevance in real-time. Amazing really how they managed to keep pace with over 350million users and growing (fast).
But in [...]

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5 Tips to Protecting Your Privacy on Facebook

by Roger Kondrat

Today we want to give you 5 tips on how to protect yourself on Facebook. With an ever increasing population on Facebook, it’s becoming more important to be aware of how your information is being shared and who you accept to be your friends.
1. Status Updates
Have you ever updated your status with your new phone [...]

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Social Network Privacy: Protecting Your Company’s Information

by Roger Kondrat

With the rise in popularity of social networks, and the number of employees who use them, concerns over how to protect your company’s information becomes an issue.
45% of employees are allowed to use social media during work hours
According to a recent study, 45% of employees are allowed to use social media during work hours (either [...]

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