If you have a page/group/event for your company and advertise on Facebook then this announcement is for you. Facebook announced on Nov 10 that you can now target the friends of your fans through what’s called “Friends of Connections” targeting.
In the past you were only able to target fans of your page/group or people who weren’t fans. With this new feature you are now allowed to target friends of your fans and in addition to seeing your ad they will also see ’social actions’.
For example…
Priya is a fan of the Nordstrom, Inc. Page. When Nordstrom, Inc. promotes their Facebook Page, they can choose to target ads to Priya’s friends by selecting the “Friends of connection” filter. Priya’s friends will receive the Nordstrom, Inc. ad with the following sentence: “Priya Gupta is a fan of this Page.” Priya’s friends are naturally more interested because Priya’s interaction with Nordstrom, Inc. is showcased directly in the ad (from Facebook Ads newsletter).
For a better idea of how this feature works, see the screenshot of the Facebook ads targeting screen. Using this feature you can see in real-time just how many people your ads will reach.
West17Media has experience advertising on Facebook so if you have a page and want to get more fans, more interactions and increase your brand’s visibility, then contact us today to find out how we can help you.